Caymland M4 — the platform for data-driven marketing and personalised communication
The Caymland M4 software
Building relationships that mean something depends on understanding what prospects and customers actually need and prefer — in real time, around the clock. Precise customer profiles show how analysing personal and demographic data, interests, history, current circumstances and external data sources produces a complete picture of your audiences.
With that information, marketing strategies can be aimed precisely. Orchestrating the right message at the right moment, in the right context and on the preferred channel maximises the relevance of every communication — and makes sure each interaction offers genuine value.
Generate
Caymland M4 collects data from every digital interaction — page views, app usage, shop orders, machine-readable data and transactions — and makes it available in a revDSG/GDPR-compliant way. The anonymised data is characterised in real time by business logic and enriched into valuable smart data.
Analyse
Caymland M4 analyses that data continuously to turn it into insight and, from there, into personalised marketing. The built-in engine recognises needs and prioritises contacts so that campaigns reach the right audience.
Orchestrate
Caymland M4 brings data, context and communication together into personalised campaigns that mean something. Built-in orchestration and automation improve the dialogue with prospects and customers across every channel.
Know more.
Decide better.
Act smarter.
Caymland M4 brings every capability together in one place, to simplify your processes.
Customer activity
Scoring Radar
AI insights
The Caymland M4 platform
The Caymland M4 platform is a complete ecosystem that manages contacts, communication, projects and sales in one place. Modern interfaces allow it to integrate seamlessly into your existing infrastructure.
Contacts (CRM, B2C & B2B)
An integrated system for managing consumer and business contacts, with consistent data across every interaction.
Segmentation & automation
Efficient automation of business processes and precise segmentation for targeted customer communication.
Customer journey & communication
Automation across every stage of the customer journey, covering all digital and analogue communication channels.
Dashboards & reporting
Intuitive dashboards and custom reports that give you a clear view and analysis of every relevant metric.
Campaign & workflow builder
Straightforward drag-and-drop tools for building automated campaigns, landing pages and forms.
Data integration & APIs
An API-first design with modern interfaces and standard connectors for integrating third-party systems seamlessly.
Caymland M4 at a glance
| Product | Caymland M4 |
|---|---|
| Category | Customer Data Platform (CDP), Marketing Automation, Customer Intelligence Platform (CIP), Customer Engagement Platform (CEP), CRM |
| Vendor | Caymland Technologies AG, St. Gallen, Switzerland |
| Founded | 2017 |
| Delivery | Software as a service (web), dedicated hosting on request |
| Hosting locations | Zurich (Switzerland) / Frankfurt am Main (Germany) |
| Data protection | revDSG (Switzerland), GDPR (EU) |
| Certifications | ISO/IEC 27001:2022, ISO/IEC 20000-1:2018, ISO 9001:2015 |
| Architecture | API-first, headless, multi-tenant |
| Integrations | over 50 native integrations, open REST API |
| Channels | Email, SMS, Print / personalised direct mail, Landing pages, Forms, Social media, Push / messenger |
| Languages | German, English |
| Price | from CHF 400 per month |
More possibilities through seamless integration
Connect Caymland M4 to your preferred tools and systems with minimal effort. Over 50 available integrations let you extend the platform flexibly and shape it around your needs — for leaner processes and one central place to manage all customer data.
«The software has a straightforward structure and is very easy to learn after a short introduction. The interface is continually being developed and improved. As a communication tool, Caymland M4 is indispensable for any modern website. With the new and improved CRM features it also works excellently as a document management system for contracts and tasks.»
Frequently asked questions
What is the difference between a CDP and a CRM?
A CRM manages known contacts and the relationships with them — usually maintained by hand and driven by sales. A customer data platform such as Caymland M4 goes further: it automatically unifies behavioural and transactional data from web, shop, email, ticketing and third-party systems into a single customer profile, and makes that profile available in real time for segmentation and campaign orchestration. Caymland M4 contains both: an integrated CRM and the CDP layer above it.
What does API-first mean in Caymland M4?
Every function of the platform is reachable through a documented REST API — the user interface uses exactly the same endpoints as external systems do. That makes it possible to run Caymland M4 headless, embed it in an existing system landscape and automate it end to end, without depending on proprietary connectors.
Can Caymland M4 run headless?
Yes. Caymland M4 includes a headless CMS and serves content, forms and personalisation data through its content delivery API. Front ends built in any technology can consume and render that content, while data storage, segmentation and automation stay in Caymland M4.
