Personalised direct mail

The channel everyone underestimates

An average inbox today holds more advertising than ever. The letterbox, by contrast, has grown emptier.

A good letter gets read. It gets put down and picked up again later. It reaches people whose email address you never had, or have not had for a long time. And it feels worth more, because it cost something.

The impact was never the problem. The effort was: export, merge in Word, repair the formatting, send to the print shop, hope. And afterwards nobody knew whether it had achieved anything.

Caymland M4 makes the letter a channel like any other.

From the same data as everything else

No export, no interim file, no outdated address list. You pick a segment, just as you would for an email, and produce your letters from it.

That also means: the same data quality. The same duplicates are already merged. The same blocks are respected. Whoever objected to postal advertising is not in it.

Individual, not merely addressed

• Every field available: salutation, name, company, customer number, contract details, account owner, consumption figures, score.
• Whole paragraphs depending on the recipient. The long-standing customer reads a different middle section than the prospect.
• Fallback values, so a gap never appears in a printed letter. A missing value cannot be corrected on paper.
• Your corporate design. Templates are set up cleanly once, and after that every letter looks the way it should.
• Multilingual, chosen automatically by the recipient's language.

The QR code that turns paper into data

This is the part that makes the difference.

Every letter can carry a personal QR code. Not one for everybody, but one per recipient.

Whoever scans it lands on a page that already knows who they are. The form is pre-filled. The content matches their concern. And from that moment your system holds the fact: this letter worked, on this person, on this day.

That makes printed mail measurable. You can evaluate how many recipients reacted, which segments respond better, and how the letter fares against the digital channel. And the scan can trigger an automation directly: thank-you email, a task for the account owner, a move into a different sequence.

From production to dispatch

• Preview before generating, with real recipient data instead of placeholders.
• Output as a print file, bundled for dispatch or split as needed.
• Handover to your print provider in the format they expect.
• Triggered from within a sequence, so the letter can be part of a run rather than remaining a separate exercise.

What this looks like day to day

The win-back. Contacts who no longer react digitally receive a personal letter with a QR code and an offer. Whoever scans is back on the digital channel, and you know exactly who.

The annual statement. Every member receives their individual summary with their own figures. One send, a thousand different letters.

The contract renewal. 60 days before expiry a letter goes out with the contract number, the expiry date and the name of the account owner. The QR code leads straight to the pre-filled renewal form.