Landing pages

The campaign is ready. The page arrives in three weeks.

That is the sentence good ideas die on.

The advert is booked, the copy is written, the timing would be perfect. But the landing page needs a developer slot, and that is in the sprint after next. By then the occasion has passed or a competitor was faster.

With Caymland M4 you build the page yourself. This afternoon.

Building with blocks

Drag blocks, write text, place images from the library, split into columns, adjust spacing. What you see in the editor is what your visitors see later.

• Mobile-ready, without you having to attend to it.
• Templates on brand, so nothing comes into being that does not fit the identity. Your colours, your typefaces, your spacing are stored.
• Reuse blocks, instead of rebuilding every page.
• Versions, so a wrong move is not a drama.
• Preview at various screen sizes, before publishing.

Pages that adapt to the visitor

A landing page does not have to look the same for everyone.

• Dynamic content blocks by segment, origin, stage or the visitor's behaviour.
• Recognition for visitors arriving from an email, a QR code on a letter or an advert.
• Pre-filled forms for known contacts, instead of making them type their address for the fourth time.
• Default content for the unknown, so the first visit still works.

Wired straight into your processes

A page in Caymland M4 is not merely a piece of web. It is part of your system:

• Forms write straight into the contact profile and start sequences.
• Every visit lands in the contact's chronology and can award points or trigger an automation.
• Redirects depending on what was entered, so everyone sees the right confirmation.
• Short, measurable links for use in adverts, newsletters, QR codes and printed materials.

You see whether it works

Views, time on page, bounces, conversions, origin. And underneath, quite concretely, the people: who was there, who converted, who left.

A/B tests run two variants against each other, instead of holding the discussion in a meeting. The figures decide.

Nothing goes out without approval

Pages can be prepared, reviewed and published on a schedule. Publication and expiry dates make sure a promotional page starts on time and does not sit there for months after the occasion.

For advanced users the road stays open

Your own HTML and CSS can be embedded, your own templates stored, your own scripts included. The editor is the easy door, not the only one. And if you would rather build your pages in your existing website: the content and forms from Caymland M4 can be embedded there too.

What this looks like day to day

The short-notice promotion. Decided Friday, online Monday. No ticket, no sprint, no deploy.

The event. Landing page, registration form, confirmation page and reminder sequence in one build. For the next event it is duplicated rather than rebuilt.

The advertising campaign. Five adverts, one page that shows the matching headline depending on where the visitor came from. Instead of maintaining five pages.