Brochure ordering

Brochure orders are not a sideshow

Whoever orders a printed brochure means it. That is not a fleeting click, but somebody who typed in their address and waited for post.

Even so, this is the process organised worst in many organisations: a form that triggers an email, an Excel list in the office, slips of paper for dispatch, and no evaluation whatsoever. And when someone asks which brochure moves most, the guessing begins.

Caymland M4 turns it into a clean process.

From the order to the parcel

• An order form that fits your website, with a choice of titles and quantities.
• A catalogue of your available materials, with image, description, language and availability.
• Automatic contact assignment. Known orderers are recognised, new ones created, duplicates avoided.
• An order overview for your team, with a status from received through in progress to dispatched.
• Picking lists for dispatch, instead of handwritten slips.
• Confirmations to the orderer, automatically and in the right language.
• Delivery tracking, so questions can be answered.

And then it carries on

The most important part comes after dispatch. A brochure order is a strong signal of interest, and in Caymland M4 something can be made of it:

• Award points and change the stage
• Send a follow-up email after two weeks, when the brochure should have arrived
• Raise a task for the responsible account owner where a high-value offer is involved
• Take the orderer into a matching sequence, instead of losing sight of them again

What ends today with putting a stamp on becomes the beginning of a customer relationship.

Stock and figures in view

• Which titles are ordered most often?
• Which have been sitting in storage for eight months?
• How do orders develop over the year, and when should we reprint?
• Which regions and language groups do the orders come from?

Those are evaluations, not guesses. And they save more on the next print run than the module costs.

What this looks like day to day

The tourism board. Guests order brochures in four languages. The orders run into picking as a batch, the confirmation goes out automatically, and before the reprint the evaluation shows which titles are genuinely in demand.

The specialist retailer. Whoever orders the product catalogue receives an invitation to a demonstration three weeks later. Sales sees the order in the contact profile before making the call.

The education provider. Prospects order course material, receive it by post and are taken automatically into the information sequence up to the application deadline.