Maximum efficiency, limitless possibilities — the capabilities of Caymland M4 at a glance
The platform offers a broad range of capabilities, from individual customer communication through intelligent workflows to smart data management and performance tracking.
Contacts (CRM, B2C & B2B)
An integrated system for managing consumer and business contacts, with consistent data across every interaction.
Segmentation & automation
Efficient automation of business processes and precise segmentation for targeted customer communication.
Customer journey & communication
Automation across every stage of the customer journey, covering all digital and analogue communication channels.
Dashboards & reporting
Intuitive dashboards and custom reports that give you a clear view and analysis of every relevant metric.
Campaign & workflow builder
Straightforward drag-and-drop tools for building automated campaigns, landing pages and forms.
Data integration & APIs
An API-first design with modern interfaces and standard connectors for integrating third-party systems seamlessly.
Security & data protection
The highest standards of data security, and compliance with both revDSG and GDPR, to protect personal data thoroughly.
Multichannel communication
Support for every major analogue and digital communication channel, for a seamless customer conversation.
Email management
An integrated module for processing email, with automated workflows and semantic pattern recognition to handle incoming messages efficiently.
Headless CMS
A flexible content management system that lets you manage content independently of its presentation and deliver it dynamically across platforms.
Forms
Multi-step forms that are easy to build, intuitive to complete and integrate cleanly into your processes.
File management
Manage and control files and images for organised, efficient use across different media and processes.
Analytics & performance tracking
Advanced analytics and performance tracking to monitor and improve marketing campaigns and customer interactions.
Personalisation & dynamic content
Deliver personalised content across every channel, complemented by dynamic elements for maximum relevance.
Personalised direct mail
Create and send personalised letters straight from the system — individually tailored, on-brand, and including personal QR codes for sharper targeting.
Artificial intelligence & machine learning
Intelligent data preparation through supervised and unsupervised learning, plus revDSG- and GDPR-compliant click tracking and interest analysis.
Contract management
Efficient contract administration with automated reminders and version control.
Landing pages
On-brand landing pages built with an easy-to-use drag-and-drop editor.
QR code generation
Automatic generation of personalised QR codes for use in direct mail and other communication materials.
Brochure ordering
A dedicated module for managing and fulfilling brochure orders, including tracking and automated dispatch options.
And a great deal more…
Caymland M4 offers many further capabilities, and the list keeps growing. Get in touch to find out what else is possible.
More possibilities through seamless integration
Connect Caymland M4 to your preferred tools and systems with minimal effort. Over 50 available integrations let you extend the platform flexibly and shape it around your needs — for leaner processes and one central place to manage all customer data.
«The software has a straightforward structure and is very easy to learn after a short introduction. The interface is continually being developed and improved. As a communication tool, Caymland M4 is indispensable for any modern website. With the new and improved CRM features it also works excellently as a document management system for contracts and tasks.»
Frequently asked questions
What Caymland M4 does in detail — channels, automation and lead scoring.
What features does Caymland M4 offer?
Caymland M4 covers contact management (CRM for B2C and B2B), segmentation and automation, customer journey management, a drag-and-drop campaign and workflow builder, dashboards and reporting, email management, multichannel communication, personalisation and dynamic content, personalised direct mail with QR codes, landing pages and multi-step forms, a headless CMS, file management, analytics and performance tracking, AI- and machine-learning-assisted data preparation, and contract management.
Which channels does Caymland M4 cover?
Email, SMS, landing pages, forms, social media, push and messenger notifications, and print in the form of personalised direct mail with individual QR codes. Digital and analogue channels are orchestrated within the same campaign.
How does marketing automation work in Caymland M4?
Campaigns are modelled in a visual drag-and-drop builder as a flow of triggers, conditions and actions. Triggers can be form submissions, page views, segment changes, purchases, or events delivered from third-party systems through the API. Branches evaluate contact attributes and behavioural data in real time, so each contact takes an individual path through the campaign.
Does Caymland M4 support lead scoring?
Yes. Contacts accumulate points based on their behaviour — page views, email interactions, downloads or form submissions. Scores can be used as a condition in segments and campaigns, to prioritise contacts automatically, hand them to sales, or move them into dedicated journeys.
