Industry solution

Tourism

Caymland M4 creates unforgettable experiences and strengthens customer loyalty. It analyses visitor profiles, personalises offers and steers the customer journey efficiently. Integrations such as TOMAS and Feratel streamline processes and boost the success of your destination.

feratel
mein.toubiz
TOURISTDATASHOP
discover.swiss
stc

Caymland M4 — the platform for data-driven marketing and personalised communication

Turn interactions into insight. Turn insight into results. Caymland M4 collects, analyses and orchestrates data streams in real time, for tailored campaigns across every channel.
Learn more
app.caymland.com/contacts/view
Caymland M4 Dashboard
🔔
Neuer LeadAnna M. submitted a form
Automated24/7 aktiv
Customer Data Platform

The Caymland M4 software

Building relationships that mean something depends on understanding what prospects and customers actually need and prefer — in real time, around the clock. Precise customer profiles show how analysing personal and demographic data, interests, history, current circumstances and external data sources produces a complete picture of your audiences.


With that information, marketing strategies can be aimed precisely. Orchestrating the right message at the right moment, in the right context and on the preferred channel maximises the relevance of every communication — and makes sure each interaction offers genuine value.

Learn more

Generate

Caymland M4 collects data from every digital interaction — page views, app usage, shop orders, machine-readable data and transactions — and makes it available in a revDSG/GDPR-compliant way. The anonymised data is characterised in real time by business logic and enriched into valuable smart data.

Analyse

Caymland M4 analyses that data continuously to turn it into insight and, from there, into personalised marketing. The built-in engine recognises needs and prioritises contacts so that campaigns reach the right audience.

Orchestrate

Caymland M4 brings data, context and communication together into personalised campaigns that mean something. Built-in orchestration and automation improve the dialogue with prospects and customers across every channel.

Know more.
Decide better.
Act smarter.

One piece of software that covers it all and helps simplify your processes.

Double Opt-InWellnessEarly Adopter
15Emails sent
2Tickets
CHF 90Revenue
15.03.1990
+41 79 000 00 00
+41 71 000 00 00
55%
Show
7%
Entertainment
38%
Pop

Customer activity

Product page visited+5 Points
Newsletter sent+3 Points
Newsletter opened+10 Points
Form completed+15 Points
Demo booked+25 Points
Purchase completed+50 Points
Lead ScoreCold Lead
45 Points

Tags & segments

Double Opt-InNewsletter

Scoring Radar

EngagementActivityLoyaltyInterest

AI insights

High purchase probability
Best time to reach: 14:00–16:00
Recommended: wellness offer
Enriching data…
Lead Nurturing Workflow
Creating…
Form submittedContact submits a form
trigger
Lead score > 50?Yes → continue | No → SMS
condition
Send SMSOffer reminder
action
Wait 2 daysTime delay
delay
Send emailWelcome email
action
Books a trip?Yes → tag | No → end
condition
Add tag"Customer – travel"
action
Notify salesSlack message
action

Workflow statistics

0Contacts processed
0Steps completed
98%Success rate
24/7Automated

Execution log

Waiting for workflow start…

Actions

Send email
Send SMS
Push notification
Change tags
Change segment
Change score
Send webhook
+21 more actions

Conditions

Contact field value
Contact tags
Segment membership
Device type
+12 more conditions

Decisions

Email opened
Email link clicked
Form submitted
Page visit
+9 more decisions
Success stories

See how other organisations succeeded with Caymland M4

Real success stories from practice — individual, measurable and built to last.

Wie die Tourismus Marketing GmbH Baden-Württemberg mit Caymland M4 digitales Marketing neu definiert

Wie die Tourismus Marketing GmbH Baden-Württemberg mit Caymland M4 digitales Marketing neu definiert

Mit Caymland M4 setzt die Tourismus Marketing GmbH Baden-Württemberg auf dynamische Website-Personalisierung, automatisierte Lead-Generierung und datengetriebenes Newsletter-Marketing – mit messbarem Erfolg bereits nach wenigen Wochen.

Wie Andermatt-Urserntal Tourismus mit Caymland M4 das digitale Gästeerlebnis optimiert

Wie Andermatt-Urserntal Tourismus mit Caymland M4 das digitale Gästeerlebnis optimiert

Die Ferienregion Andermatt setzt auf Caymland M4 als zentrale CRM- und Marketing-Automation-Plattform – für personalisierte Gästekommunikation, effizientere Marketingprozesse und einen echten Mehrwert für Team und Kunden.

Wie die Hochschwarzwald Tourismus GmbH mit Caymland M4 B2B- und B2C-Kommunikation vereint

Wie die Hochschwarzwald Tourismus GmbH mit Caymland M4 B2B- und B2C-Kommunikation vereint

Ein Tool für viele Anwendungsbereiche: Mit Caymland M4 vereint die Hochschwarzwald Tourismus GmbH Mailbox, Broschürenmodul und Marketing-Automatisierung auf einer zentralen Plattform – für effiziente B2B- und B2C-Kommunikation und individuelle Gästeansprache.

Everything in one platform.
Easy to use, easy to handle.

Caymland M4 unites customer data, intelligence and engagement — for seamless customer experiences.

Personalisation

Tailored experiences, built on real-time data and AI-driven insight.

Omnichannel

Email, SMS, push, chat, print, web and social — every channel orchestrated centrally for consistent communication.

Analytics

Real-time dashboards and intelligent reports that support better decisions.

Professional emails.
Simply built.

Design individual mailings with the Caymland email editor by drag and drop — intuitive, with no coding required. Flexible content blocks, personalised messaging and dynamic elements make communication both efficient and effective.

Built-in AI suggestions for images and copy let you put a convincing newsletter together in minutes.

Data protection and security

revDSG/GDPR compliant.
Hosting where you choose.

Caymland M4 meets every requirement of Swiss and EU data protection law. Choose the hosting location that suits you.

🇨🇭

Switzerland

Zurich
  • The strictest data protection laws
  • Data never leaves Switzerland
  • Highest security standards
🇩🇪

Germany

Frankfurt
  • EU GDPR compliant
  • Central location in Europe
  • Excellent connectivity

On-Premises

Your own location
  • Full control over your data
  • Integrates into your infrastructure
  • Maximum flexibility
End-to-end encryption
Regular security audits
Full data portability
ISO certified
ISO/IEC 27001:2022Information security
ISO/IEC 20000-1:2018IT service management
ISO 9001:2015Quality management

Connects to (almost) everything.

Social media, referral programmes, push notifications, seamless sharing, payment processing, A/B testing, desktop and mobile apps, comments, personalised recommendations and a great deal more.

Interface
Interface
Interface
Interface
Interface
Interface
Interface
Interface
Interface
Interface
Interface
Interface
Interface
Interface
Interface
Start your journey with Caymland M4

Take the first step and sign up for a free demo.

Live demo
No obligation
All modules included

Success stories worth reading

Leading brands and innovative marketing teams rely on Caymland M4. See how they transformed their customer relationships.

«The software has a straightforward structure and is very easy to learn after a short introduction. The interface is continually being developed and improved. As a communication tool, Caymland M4 is indispensable for any modern website. With the new and improved CRM features it also works excellently as a document management system for contracts and tasks.»
Jörg Richner
Jörg RichnerWeb DevelopmentBurki Scherer AG