How Hochschwarzwald Tourismus GmbH unites B2B and B2C communication with Caymland M4
One tool for many purposes: with Caymland M4, Hochschwarzwald Tourismus GmbH unites its shared mailbox, brochure module and marketing automation on one central platform, for efficient B2B and B2C communication and individual guest engagement.
Hochschwarzwald Tourismus GmbH relies on Caymland M4 for B2B and B2C communication The Hochschwarzwald, close to France and Switzerland and just 30 kilometres east of Freiburg, is the most popular holiday region in the Black Forest. The 21 municipalities of the Hochschwarzwald count around 2,400 hosts with more than 34,000 beds, from holiday apartments to luxury hotels. Roughly 4 million overnight stays are recorded each year. With Caymland we have taken our communication to a new level. As a tourism organisation with numerous tourist information offices and a great variety of hosts, service providers and offers, a central, dependable data platform is essential for us. Working with Caymland allows us to segment audiences precisely, steer email campaigns efficiently and align our communication even more closely with the needs of our guests. In day-to-day work, what convinces us most about Caymland is its intuitive interface. Campaigns can be delivered efficiently without losing time to complicated processes, which is a real advantage in fast-moving online marketing. The expert support convinces us on every level. Requests are picked up quickly, analysed in a structured way and implemented with a focus on solutions. We particularly value the individual approach: no standard answers, but precisely fitting solutions for our specific challenges, such as organising brochure orders or having several staff work in one shared mailbox.
Tabea Salzer, Head of Online Marketing at Hochschwarzwald Tourismus GmbH, on working with Caymland M4:
“I want to get even more out of automated campaigns so that we can guide our guests along the customer journey in the best possible way, and Caymland is a great partner for that. We can supply the ideas and the vision, and Caymland implements them technically for us. Even when bugs come up, Caymland is a partner that takes care of them quickly to solve the problem.”
Katharina Garrod of Hochschwarzwald Tourismus GmbH on working with Caymland M4:
“I can deliver content to different interest groups in a targeted way, reduce wastage and plan our newsletters and campaigns far more efficiently. What helps me most is the clear data structure and the reporting, which lets me access the relevant information quickly.”
Patrick Schreib, Managing Director of Hochschwarzwald Tourismus GmbH, on working with Caymland M4:
“What convinced me most was the combination of technical capability and practical, ongoing development. Caymland consistently thinks our requirements as a destination through with us and helps us work from data and make strategic decisions on a solid basis.”
Hanna Kienzler of Hochschwarzwald Tourismus GmbH on working with Caymland M4:
“What I would highlight is the fast, flexible and solution-oriented customer service. Concerns are taken seriously and dealt with promptly. Instead of standard solutions we get individual approaches that genuinely fit our specific requirements as a destination.”
CONCLUSION
For us, Caymland is therefore not just a CRM system but a dependable partner who understands our individual needs and supports us in a practical way.
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