MEB Group: one platform for seven companies in three countries
The MEB Group brings together seven companies in Switzerland, Germany and Austria. With Caymland M4 the group consolidates all contact data centrally, across borders and in a data-protection-compliant way, for targeted digital marketing and data-driven sales.
The situationThe MEB Group comprises seven companies in Switzerland, Germany and Austria. Each company runs its own CRM and ERP systems. The challenge: contact data was scattered across different systems and national borders. There was no unified view of customers and prospects. Digital marketing was fragmented, and the differing data protection requirements in three countries (revFADP, GDPR, Austrian DSG) made a central solution additionally complex.The solutionCaymland M4 provided a central, data-protection-compliant platform that brings together all contact data from seven companies in three countries.A central data base for seven companies – The interfaces feed contact data from every CRM and ERP system into a single platform. No data silos, no duplication, across all countries.Compliant across three countries – Caymland M4 meets both the Swiss revFADP and the EU GDPR. Hosting in Switzerland and Germany guarantees that all data complies with the respective national requirements. Consents and opt-ins are managed cleanly per company and country.Digital marketing across every channel – Newsletters, forms and websites are controlled directly from Caymland M4. Thanks to the Google Analytics integration, the performance of every campaign is measurable and can be optimised. The breadth of possibilities combined with straightforward operation convinces the entire team.Data-driven sales – The insights Caymland M4 provides into what contacts are currently interested in allow sales to be trained and steered in a targeted way. GoToWebinar integrates digital sales formats seamlessly into the customer journey. The result: more relevant conversations and higher conversion rates.Personal support on equal terms – From rollout through to day-to-day operation, the Caymland team stands alongside the MEB Group as a dependable partner. Fast response times, high availability and a consistent focus on solutions define the collaboration, supported by GoToAssist for direct remote assistance.The resultToday the MEB Group uses the full feature set of Caymland M4 efficiently and purposefully, across all seven companies and three countries. The central platform has not only improved data quality enormously, it has opened up entirely new possibilities in digital marketing. Data protection compliance is not an obstacle here but an integral part of the solution. Internally, the collaboration with Caymland is experienced as a partnership of equals, like an in-house team.
Simple, central, solution-oriented
“With Caymland M4 we have found one central platform for all our group companies. Whether forms, newsletters or websites, the tool offers a wide range of options and is remarkably easy to use. What convinces us most: the team behind Caymland is available at any time, responds quickly to questions and works consistently towards solutions. It feels like working with an in-house team.”
Markus Brun, CEO of the MEB Group, on working with Caymland:
“With Caymland M4 we consolidate contact data from the various CRM and ERP systems across the group, centrally and effectively, for use in digital marketing. The insights Caymland M4 gives us into what our contacts are currently interested in allow us to train our sales team in a targeted way. Armen Lutishoski supports us with such enormous expertise that we can use the very broad feature set of Caymland M4 efficiently and purposefully. Caymland M4 opens up entirely new possibilities for us.”
CONCLUSION
Caymland M4 has enabled the MEB Group to unite seven companies in three countries on a single, data-protection-compliant platform. From fragmented data sources to one unified marketing and sales platform: close collaboration and a broad feature set make the difference.
Integrations used
