How vonRoll hydro unites marketing, sales and trade fairs on one platform with Caymland M4
vonRoll hydro (suisse) ag uses Caymland M4 as a central platform for lead capture, newsletters, automated campaigns, CRM and trade-fair management, with direct access for field and office sales.
vonRoll hydro unites marketing and sales on one platform vonRoll hydro (suisse) ag, a leading company in water infrastructure, faced the challenge of steering marketing and sales processes efficiently across different channels and teams. In Caymland M4 the company found a central platform that brings all data together in one place and enables targeted customer communication.
Lead capture at trade fairs and via web forms Whether at trade fairs or through the company websites, every lead capture form runs through Caymland M4. Captured contacts can be followed up and worked on directly, with no need to move data between systems. At trade fairs the Caymland app on the iPad additionally serves as a document library for presentations, a practical tool for the field sales team.
Dynamic website elements and newsletters vonRoll hydro uses callouts on its websites for newsletter sign-ups or as eye-catchers for new products, for example the W12 callout on the INFRAPORT page. Newsletters cover product news, price lists, invitations to events and trade fairs as well as internal information letters of every kind. Automated campaigns ensure that free trade-fair tickets or product launches reach the right recipients at the right moment.
CRM for field and office sales Caymland M4 serves as the CRM database for field sales while giving the office sales team access for the next steps with customers, from preparing quotes and event invitations through to planning customer visits. Personalised form letters and targeted follow-ups by email round off the sales support.
A partnership with added value Working with the Caymland team is marked by exceptionally fast support, usually by email within the same hour, with direct support by phone or Teams. The team is very flexible, even with short-notice ideas or adjustments. Training sessions and workshops are practical, easy to follow and enjoyable. When it comes to requests and extensions, the Caymland team is consistently accommodating and solution-oriented.
Rabit Shaqiri, Digital Marketing Manager at vonRoll hydro (suisse) ag, on working with Caymland M4:
“With Caymland M4 we have one central platform that unites all our marketing and sales processes. From lead capture at trade fairs and every website form through to the CRM database for our field sales team, all data sits in one place and can be followed up and worked on in a targeted way. We particularly value the versatility: we use callouts on our websites for newsletter sign-ups or as eye-catchers for new products, we send newsletters with product news, price lists and event invitations, we create personalised form letters and we run automated campaigns for free trade-fair tickets or product launches. Internal information letters of every kind also run through Caymland. At trade fairs we use the Caymland app on the iPad as a document library for presentations, and our office sales team has access at any time to prepare quotes, invite customers to events or plan visits. Working with the Caymland team is exceptional: support usually replies by email within the same hour, and there is direct support by phone or Teams. The team is very flexible, even with short-notice ideas or adjustments. Training sessions and workshops are enjoyable, helpful and easy to follow. The tone is very pleasant: you feel comfortable and understood. And when it comes to requests and extensions, the team is always accommodating.”
CONCLUSION
vonRoll hydro (suisse) ag is a striking example of how an industrial company can unite marketing, sales and trade-fair management on a single platform with Caymland M4. From lead capture through automated campaigns to the CRM database for field sales, all data is centrally available and enables targeted, efficient customer communication. The close partnership with the Caymland team makes the difference.
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