How MAAG Moments unites data, ticketing and marketing on one platform with Caymland M4
MAAG Moments relies on Caymland M4 as a central data platform for events, ticketing and hospitality. From automated campaigns and customer segmentation through to real-time campaign control across all business areas, a game changer for the entire team.
MAAG Moments: data-driven event marketing with Caymland M4 MAAG Moments in Zurich is far more than a venue: it is event organiser, venue operator and hospitality business in one. With this range of business areas the company faced a central challenge: bringing together data from different sources and using it efficiently. With Caymland M4, MAAG Moments has created a central platform that does exactly that.
Data as the basis for customer-specific communication For CEO Fabian Duss it was clear from the outset: “We want to work with our data and drive efficiency.” With Caymland M4, MAAG Moments can now dive deeper into the data, identify potential customers and respond specifically to existing customer behaviour. The platform enables customer-specific communication that was not possible in this form before.
Fast onboarding and immediate professionalism The rollout of Caymland M4 went smoothly. Cyril Schneider, responsible for ticketing and deputy head of marketing, describes it like this: “The whole onboarding was extremely straightforward. We were able to migrate our data cleanly from our previous partner. Going live happened very quickly.” Since adopting Caymland, the team works more professionally, more clearly and in a more structured way.
Automation as a game changer MAAG Moments uses Caymland M4 for automated campaigns, pop-ups on the website, automated customer invitations and targeted customer segmentation. Manual effort has been reduced drastically. Andrea Brunner, Marketing Project Manager, confirms: “With Caymland we have built a real foundation for significantly improving our marketing. Caymland is a real game changer for us.” The interface is structured so logically that staff become productive quickly, even without specialist technical knowledge.
One central platform for every business area As event organiser, venue operator and hospitality business, MAAG Moments needs an overview across different data sources. Jonas Schultz, Digital Manager at MAAG Moments, emphasises: “Caymland has built us a central platform that finally connects our most important systems seamlessly.” Real-time campaign control across departments and the flexibility with new interfaces make the difference in day-to-day work.
A partnership of equals What stands out particularly at MAAG Moments is the quality of the collaboration with the Caymland team. Support responds quickly, thinks along and never leaves the team on its own, even in critical situations. Input on usability is implemented swiftly. Fabian Duss puts it in a nutshell: “It matters to us that the product is right, but also the chemistry and the collaboration. We have achieved that with Armen and his team. It is teamwork, and that is enjoyable.”
Cyril Schneider, Head of Ticketing / Deputy Head of Marketing & Ticketing at MAAG Moments:
“The whole onboarding was extremely straightforward. We were able to migrate our data cleanly from our previous partner. Going live happened very quickly. Since moving to Caymland we work in a highly professional, clear and structured way. As for support, the response time is always very fast. Critical cases are handled quickly. We get help and support, people think along with us. We are not on our own.”
Fabian Duss, Managing Director of MAAG Moments, on working with Caymland M4:
“We want to work with our data and drive efficiency. Caymland opened up both of these for us. We can go deeper into the data, identify potential customers and respond much better to existing customer behaviour, and act accordingly for each customer. From the very beginning it mattered to us that the product is right, but also the chemistry and the collaboration. We have achieved that with Armen and his team. It is teamwork, and that is enjoyable first and delivers the right result second.”
Andrea Brunner, Marketing Project Manager at MAAG Moments, on usability and efficiency:
“The interface is logically structured and well organised. Staff naturally need training, but they get up to speed very quickly, even without specialist technical knowledge, and can use the system. We definitely save time and cut out a lot of manual effort and work. We can run pop-ups through automated campaigns, automate customer invitations, even customer segmentation. With Caymland we have built a solid foundation for significantly improving our marketing. Caymland is a real game changer for us.”
Jonas Schultz, Digital Manager at MAAG Moments, on the central data platform:
“For us as an event organiser, venue operator and hospitality business, having an overview across different data sources is crucial. Caymland has built us a central platform that finally connects our most important systems seamlessly. The interface has a modern design and makes daily work much easier for the whole team. We particularly value the flexibility with new interfaces and the direct exchange with the team behind the software. Our input on usability is implemented swiftly, which shows us that we have found a partner on equal terms. We can now steer cross-departmental campaigns in real time, and we look forward to advancing automation with AI together.”
CONCLUSION
MAAG Moments is a striking example of how a diverse event company can unite data, ticketing, marketing and hospitality on one central platform with Caymland M4. Fast onboarding, a user-friendly interface and automated campaigns have transformed daily work for the entire team. The partnership of equals with the Caymland team makes the decisive difference, and together they are already looking ahead to the next steps with AI-supported automation.
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