How dampfelix.ch understands purchasing behaviour and targets customers with Caymland M4
The online shop dampfelix.ch relies on Caymland M4 for automated campaigns, personalised vouchers, smart callouts and data-driven e-commerce marketing, with measurable success among new and returning customers.
dampfelix.ch relies on data-driven e-commerce marketing with Caymland M4 dampfelix.ch, the Swiss online shop of Dampfelix GmbH, wanted to capture and use its customer data purposefully in order to better understand how shop visitors buy and to respond to it. With Caymland M4 as its central marketing automation platform, the company has achieved exactly that.
Automated campaigns based on user behaviour dampfelix.ch creates and steers email and marketing campaigns directly in Caymland M4. Automated campaigns respond to user behaviour, whether page visits, clicks or purchases. Audience segmentation means every customer group is addressed specifically and with relevant content.
Callouts and vouchers for winning and retaining customers Through Caymland M4, dampfelix.ch delivers callouts on the website, from pop-ups and banners through to overlays. Voucher management also runs through the platform: personalised and fully trackable. This wins new customers and encourages regulars to buy again with targeted discounts and vouchers.
Data collection and purchasing behaviour as a basis for decisions Tracking user behaviour in the online shop shows which products are in demand and which paths visitors take. Capturing purchase history and interaction data allows detailed customer profiles to be built for personalised marketing. This data forms the basis for data-driven decisions in day-to-day shop operations.
Fast integration and partnership-based support Setting up and integrating Caymland M4 was straightforward and fast: with no lengthy onboarding process, the platform was quickly ready to use. Support from Armen is available at any time and always prompt. Questions and problems are dealt with immediately. For dampfelix.ch, Caymland is not just a tool vendor but a dependable partner in the background who keeps day-to-day operations running, communicating on equal terms in a way that makes clear that customers genuinely matter.
Memo and Neira Zivcic, founders and managing directors of Dampfelix GmbH in St. Gallen, on working with Caymland M4:
“When we founded Dampfelix in 2018, our focus was clear: customer service at the highest level. With Caymland M4 we now have a platform that supports exactly that, and much more. Through our online shop dampfelix.ch we capture customer data purposefully, understand how our visitors buy and can respond to it. Automated campaigns, personalised vouchers and smart callouts on the website help us win new customers and speak directly to the regulars we are especially proud of. What we particularly like about working with Caymland: setup was quick and uncomplicated, support from Armen is available at any time and questions are answered immediately. It is not simply a tool, it is a partnership of equals. You can feel that there is a person behind the support who genuinely cares about customers. Exactly how we treat our own customers here in St. Gallen.”
Aspasia Frantzis, Marketing Manager at seitwaerts, on working with Caymland:
“With Caymland M4 we have found the ideal platform to take online marketing for dampfelix.ch to the next level. From automated campaigns based on our customers' purchasing behaviour through personalised vouchers to targeted callouts on the website, we can address our customers far more individually than before. The data we collect and the customer profiles give us valuable insight into which products are in demand and how visitors move through the shop. That is the basis for data-driven decisions in day-to-day shop operations. Setup and integration were straightforward and fast: no lengthy onboarding process, but ready to use quickly. Support from Armen is available at any time and questions are answered immediately, with no long waits. For us Caymland is not just a tool vendor but a genuine partner we enjoy working with. Communication is pleasant and on equal terms: you can feel that there is a person behind the support who genuinely cares about customers.”
CONCLUSION
dampfelix.ch is a striking example of how data-driven e-commerce marketing works with Caymland M4. From automated campaigns through personalised vouchers and smart callouts to detailed customer profiles, the platform gives the team the tools to address customers precisely and make decisions based on data. Fast integration and the partnership with the Caymland team make the difference.
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