How Andermatt-Urserntal Tourismus optimises the digital guest experience with Caymland M4
The Andermatt holiday region relies on Caymland M4 as its central CRM and marketing automation platform, for personalised guest communication, more efficient marketing processes and real added value for team and customers.
Andermatt-Urserntal Tourismus relies on Caymland M4 as its central marketing platform The Andermatt holiday region in the heart of the Swiss Alps is one of the most attractive year-round destinations in Switzerland. To meet the growing demands of digital destination marketing, the team at Andermatt-Urserntal Tourismus looked for a solution that unites CRM, marketing automation and campaign management on one platform.
A CRM that fits destination marketing With Caymland M4, Andermatt-Urserntal Tourismus has implemented a comprehensive and user-friendly CRM system tailored specifically to the needs of destination marketing. Managing guest data, prospects and partners centrally allows the team to work efficiently and in a structured way, from first contact through to long-term guest loyalty.
Personalisation for different audiences The Andermatt holiday region speaks to a wide range of audiences, from skiers and hikers through to people interested in culture. With Caymland M4 the marketing team can tailor content and campaigns precisely to the respective interests and needs of its guests. Intelligent segmentation ensures that every audience receives the offers and information that suit them.
More quality and more possibilities for the team Combining a powerful tool with first-class support from the Caymland team has allowed Andermatt-Urserntal Tourismus to create real added value in quality and possibilities. Daily marketing tasks are completed more efficiently, and the team gains room for strategic initiatives and creative campaigns.
Looking ahead: making full use of the feature set Andermatt-Urserntal Tourismus plans to make even more intensive use of the extensive Caymland M4 feature set in future and to tailor the platform as closely as possible to the destination's various audiences. The foundation is in place, with a strong overall package of professional tool and top-class service.
Marlies Planzer, Digital Marketing at Andermatt-Urserntal Tourismus, on working with Caymland M4:
“In Caymland we have found the ideal product to support our day-to-day marketing work in the Andermatt holiday region. Alongside a comprehensive and user-friendly CRM system, we benefit from outstanding support from Armen and his team. This strong overall package of professional tool and top-class service creates real added value in quality and possibilities for our team and our customers. We look forward to using Caymland's feature set even more efficiently in future and tailoring it as closely as possible to our audiences.”
CONCLUSION
Andermatt-Urserntal Tourismus shows how modern destination marketing works with the right platform. Caymland M4 unites CRM, marketing automation and personalised guest communication in one solution, complemented by support that makes the difference. The Andermatt holiday region is well placed to develop its digital marketing strategy further.
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