The switch you could not wish to be easier

A new platform is not a project you carry alone

Most companies stay with a system longer than they would like. Not because it is good, but because switching sounds like work: exporting data, mapping fields, rescuing consents, retraining a team, and nothing may fall behind in the meantime.

At Caymland, the switch is a collaboration. Our customers describe it like this:

“The whole onboarding was extremely easy. We were able to take over the data cleanly from our old partner. Going live was extremely fast.” – Cyril Schneider, Head of Ticketing, MAAG Moments

“After only a few weeks with Caymland M4 in use, we won numerous qualified leads and successfully sent our first newsletter.” – Tourismus Marketing GmbH Baden-Württemberg

1. Your data comes along, complete

A switch is rarely about addresses. It is about everything attached to them. That is why we do not just take over contacts, but their history:

• Contacts and companies with every field your business needs. Missing fields are created before anything is imported.
• Consents with date and source, opt-outs and unsubscribes, so the first send in the new system is as legally sound as the last one in the old.
• Purchase history, bookings and tickets, so audiences and personalisation have knowledge from day one instead of an empty list.
• Points per topic, if you bring them, straight in the import.

The import maps every column to a field, runs in the background for large databases and at the end shows not just “done” but every row that did not go through, with its row number and the reason. We merge duplicates without losing history or consents.

And where a system keeps running, we do not export once, we connect it: CRM systems such as Salesforce, HubSpot, Microsoft Dynamics, Pipedrive or Zoho, ticketing such as Ticketcorner, Smeetz or SeeTickets, shops such as WooCommerce, ERP and business systems via the API. The data then stays current by itself.

How far this can go is shown by MEB Group: seven companies in three countries whose CRM and ERP data now come together in one platform.

2. Training that is fun

A system is only introduced once your team likes using it. That is why we do not train features but your processes: on your data, with your segments, for your campaigns.

“Training sessions and workshops are fun, helpful and easy to understand.” – Rabit Shaqiri, vonRoll hydro

“Of course employees need training, but they get into it very quickly, even without specialist technical knowledge.” – Andrea Brunner, MAAG

3. Guides right inside the system

What was shown in training is half forgotten two weeks later. That is why the training also lives in the system itself.

• Guided walkthroughs on the real interface. More than twenty guides take you step by step through typical tasks: the first email, the first segment, the first campaign. A guide only moves on once the step is really done.
• Your progress stays visible: new, in progress, completed.
• Questions in the middle of a step. Anyone who gets stuck asks right in the guide, and the AI assistant answers for exactly that step.
• Guides for your own processes. Where it pays off, we build guides only your team sees, for example for your guest information before an event.
• Product documentation with instant search, and the AI assistant answers questions from it in the “Help” tab.

4. Your own handbook in the system

Every company has its own way of working with contacts. How do we maintain contacts? Which segments and campaigns do we use for what? Who is responsible for what? Usually this is written down nowhere, or in a document nobody can find.

In Caymland M4 it is in the system: Internal Guidelines, your team’s handbook.

• Your terms, not ours. The chapters name your segments, your campaigns, your responsibilities. Not general product help, but your reference.
• We pre-fill it, and your team adds to and maintains it afterwards, in a simple editor.
• From a chapter straight into the guide. Guide cards start the right walkthrough exactly where it is needed.
• Every change is versioned and can be restored. The whole team can read, and those with permission can write.

New colleagues no longer read their predecessor’s notes. They read the handbook.

5. We engage with your business

Many can introduce software. The difference is whether the people across the table understand what your business is about: seasons in tourism, advance sales in ticketing, trade fairs in industrial sales, member care in associations.

“Instead of standard solutions we get individual approaches that really fit our specific requirements as a destination.” – Hanna Kienzler, Hochschwarzwald Tourismus

“He supports us with his enormous expertise so well that we can use the very wide range of functions efficiently and purposefully.” – Markus Brun, CEO, MEB Group

“A sparring partner with whom we think ideas through before they become a project.” – Marietta Hersche, CMO, Green

We do not just listen to what you ask for. We ask what you want to achieve and suggest how the system can best get you there.

6. Short paths, individual requirements

Caymland M4 is a product, not a one-off project. That is your safeguard: updates, security and further development benefit everyone. And you still get what your business needs.

• You talk to people who can decide. No ticket loop through three levels, but a conversation with the people who build the system.
• Individual requirements become part of the product. A destination’s brochure ordering, a shared mailbox for several colleagues, a new integration: what a customer needs is built into the product and survives every update.
• Support that is fast. By email, phone or Teams, immediately in critical cases.

“Support usually replies by email within the same hour, and there is direct support by phone or Teams. The team is always accommodating with wishes and extensions.” – Rabit Shaqiri, vonRoll hydro

“Our input and wishes flow directly into the further development of the software.” – Marco Fanetti, Burki Scherer AG

“In critical cases we are dealt with quickly. They think along with us. We are not alone.” – Cyril Schneider, MAAG Moments

How it works

1. Getting to know each other. We understand your business, your systems and your goals. With an open outcome, even if the answer is: stay where you are.
2. Data takeover and connections. Create fields, take over data, secure consents, connect running systems. You see every row that does not fit.
3. Set up and train. Your first segments, templates and campaigns, and your team learns on its own system along the way.
4. Handbook and guides. Your guidelines are pre-filled, and the guides take you through everyday work.
5. Live, and we stay. The first send goes out, and you keep short paths to us.